David v Goliath: Branding is the key weapon in helping SMEs to compete with giantsDavid v Goliath: Branding is the key weapon in helping SMEs to compete with giants

Put simply, your brand says everything about the values your people have and how they demonstrate it and in essence, your brand is the perception your customers have of your organisation. Image Credit With organisations as large as the BBC stating that their brand is the most valuable asset they have, it’s time for small […]