The UK’s most important jewellery trade event is returning to London this September. After five editions, the show has firmly established itself as the essential gathering place for everyone who makes, sells, designs, or supplies fine jewellery in Britain and beyond. Whether you are an experienced trade buyer, an emerging designer taking your first steps, or a supplier looking for new business connections, two days at Olympia this autumn could change the direction of your year.
This guide covers everything you need to know before you arrive.
Dates and Opening Hours
The Jewellery Show London takes place on Wednesday, September 2, and Thursday, September 3, 2026. The venue opens each day at 8:00 a.m. and closes at 3:00 p.m. on the final day. The two-day format is deliberately compact. It creates focus and energy, and it means that every conversation and connection carries real weight.
The Venue: National Hall, Olympia London
The show is held at the National Hall within Olympia London, situated on Hammersmith Road in West London. Olympia is one of the city’s most recognizable and best-loved exhibition venues. It combines Victorian grandeur with modern facilities, creating an atmosphere that suits a premium trade event perfectly.
Getting there is straightforward. Kensington Olympia station is served by the London Overground and provides a direct and simple connection from many parts of the city. Additionally, the venue is reachable by London Underground via Hammersmith on the District, Piccadilly, and Circle lines, and by bus from across West London. For those driving, parking is available nearby, though public transport is generally the faster option.
The National Hall provides an elegant, well-lit environment that shows jewellery at its best. This matters. When you are evaluating gemstones, finishes, and settings, the quality of the space around you directly affects the quality of the experience.
Who the Show Is For
The Jewellery Show is the UK’s premium trade event for buyers, retailers, designers, jewellers, goldsmiths, gemmologists, and suppliers of fine jewellery. It is, in other words, an event built for the full spectrum of the industry rather than just one part of it.
Previous attendees have praised the vibrant atmosphere and the quality of exhibitors present, highlighting the sense of community that the show cultivates in an industry that has seen limited trade fairs since 2019. Participants have noted the diverse presence of exhibitors specializing in diamonds, both natural and lab-grown, gemstones, and manufacturing, emphasizing the importance of the UK market in the global sector.
One attendee described the show as feeling less like an industry event and more like a family gathering. That sense of community is something this event has built deliberately, and it shows in the way people engage with one another across both days.
Registration: Free, Simple and Already Open
Registration is free and there is something for your whole team at the show. You will be asked to verify your registration for security purposes. Tickets are subject to availability, so registering in advance rather than assuming entry on the day is strongly recommended.
Registration is open now through the official website at thejewelleryshow.co.uk. The process takes only a few minutes. Once confirmed, you will receive details about the show, including any updates to the programme or exhibitor list before you arrive.
Therefore, the most important action you can take before September is to secure your place online. Free registration does not mean guaranteed entry if you leave it too late.
Exhibitors: New Names and Familiar Faces in 2026
Organisers of the show have announced the official exhibitor list, bringing together returning favourites and new brands for the 2026 trade show. This year, organisers will be welcoming first-time exhibitors at the show’s fifth edition, including Anita Diamonds, Ward Gemstones, LU&ME, Hanron Jewellery, and CaratIQ.
Each new addition brings something distinct. Anita Diamonds are market-leading diamantaires based in Belgium, serving jewellery brands worldwide. Ward Gemstones specialise in coloured gemstones and diamonds supplied directly to the jewellery trade. LU&ME has created a sustainable brand built around solar-powered, glow-in-the-dark jewellery. Hanron Jewellery brings more than thirty years of wholesaling experience to the show floor. CaratIQ is a modern retail management system built specifically for jewellery stores, covering point of sale, inventory, marketing, and customer relationship management in a single platform.
Alongside those making a debut appearance are a plethora of long-standing supporters that have been exhibiting at the Jewellery Show for many years, including HS Walsh, Goodman Bros, Raw Pearls, LM Jewellery, Hockley Mint, Ntinga, Breuning, and Herbert Marx.
The full exhibitor directory, organized by stand number and alphabetically, is searchable on the official website. Reviewing it before you arrive allows you to prioritize your time and plan a route through the show floor.
What Is New in 2026
This edition introduces several features that make it the most ambitious yet.
The 2026 event sees the introduction of an expanded Mezzanine Level, a New Designer exhibition showcasing emerging talent, and an Innovation Theatre highlighting the latest trends, technologies, and collections.
The expanded Mezzanine Level adds meaningful exhibition space that was not available in previous editions. The New Designer exhibition is particularly exciting. It gives emerging talent a dedicated platform within a major trade setting, making it possible for buyers and retailers to discover the next generation of British and international jewellery designers in one place.
The Innovation Theatre is where ideas meet the industry. Presentations and panel sessions explore the technologies and trends reshaping how jewellery is designed, sold, and experienced by consumers. From retail technology and digital commerce to gemstone sourcing and responsible supply chains, this is the stage where the industry’s future is discussed openly and practically.
Additionally, a conference programme brings together more than fifty experts sharing insights on technology, policy, and strategy, with key stakeholders uniting to foster collaboration among companies, regulators, and innovators.
The Conference Programme: Expert Knowledge Across Two Days
The conference is one of the most valuable parts of the show, and it is included in your free registration. Sessions cover topics that matter directly to people running jewellery businesses in 2026.
The natural versus lab-grown diamond debate is one of the defining conversations in the industry right now. The show has hosted senior representatives from the Natural Diamond Council, London Diamond Bourse, and World Diamond Council in previous years to address this topic honestly and in depth. Expect similar discussions in 2026.
Digital transformation, social commerce, and video-first retail are also prominent themes. The way consumers discover and buy jewellery has shifted significantly in recent years, and the conference programme helps businesses understand and respond to those shifts.
Sustainability is woven through multiple sessions. Recycled metals, Fairmined certifications, ethical sourcing, and responsible supply chain practices have moved from niche concerns to mainstream expectations. Retailers and brands who cannot speak confidently about their sustainability credentials are increasingly at a disadvantage, and the show’s programme helps address that gap.
Key Trends Shaping the 2026 Show Floor
Understanding the trends arriving on the show floor helps you get more from your visit. Several clear directions are emerging for the autumn and winter season.
Lab-grown diamonds and gemstones have moved firmly into the mainstream. They are now expected at every price point, and buyers are asking sharper questions about energy sourcing and transparency rather than simply whether a stone is lab-grown or mined. Exhibitors who can answer those questions clearly will stand out.
Sustainability in metals is equally significant. Recycled gold, silver, and platinum are no longer premium add-ons. They are increasingly the baseline expectation from buyers and consumers alike. Several exhibitors at the 2026 show are certified to Responsible Jewellery Council and Fairmined standards.
Design direction is moving toward quiet confidence. Understated elegance, minimalist necklaces, classic hoops, and heirloom-quality fine pieces are leading demand. Alongside this, botanical motifs, organic textures, and nature-inspired forms are prominent across collections from emerging and established designers alike.
Visitor Tips: How to Make the Most of Two Days
The show is compact by design. However, without a plan, two days can pass quickly without achieving everything you came for.
- Register online in advance at thejewelleryshow.co.uk. Your place is not guaranteed without confirmation.
- Review the exhibitor list before you arrive and mark the stands most relevant to your business.
- Build time into both days for the Innovation Theatre and conference sessions. These are free to attend and genuinely useful.
- Use the New Designer section to discover talent you will not find through conventional wholesale channels.
- Bring business cards. The networking value of this show is consistently cited by attendees as one of its greatest strengths.
- Arrive early on both days. The show opens at 8:00 a.m., and the first hour tends to be the best time for focused conversations before the floor gets busier.
Conclusion
The Jewellery Show London 2026 takes place on September 2 and 3 at the National Hall, Olympia London, and is free to attend for trade professionals who register in advance at thejewelleryshow.co.uk. The fifth edition of the show introduces an expanded Mezzanine Level, a New Designer exhibition, and an Innovation Theatre, alongside more than fifty conference speakers covering technology, sustainability, sourcing, and retail strategy. New exhibitors including Anita Diamonds, Ward Gemstones, LU&ME, Hanron Jewellery, and CaratIQ join a strong returning lineup of industry staples. Visitor numbers are projected at around 3,500 across two days, making every conversation and connection meaningful. Whether your focus is sourcing new collections, discovering emerging designers, understanding lab-grown versus natural diamond trends, or building trade relationships, this is the event that brings the entire UK jewellery industry together in one place, at one moment, every September.
Frequently Asked Questions
When and where does the 2026 show take place?
The show runs on Wednesday, September 2, and Thursday, September 3, 2026, at the National Hall, Olympia London, on Hammersmith Road in West London. Opening hours are from 8:00 a.m. each day, closing at 3:00 p.m. on the final day.
How much does it cost to attend?
Attendance is completely free for trade professionals. Registration is available online at thejewelleryshow.co.uk. You will be asked to verify your trade credentials during the registration process. Tickets are subject to availability, so registering in advance is strongly recommended.
Who organizes the show and how long has it been running?
The show is organized by CloserStill Media Ltd, a leading UK events company. The 2026 edition is the fifth since the show launched in 2022. It has grown quickly to become the UK’s premier jewellery trade event, voted the industry’s leading connector by its professional community.
What types of exhibitors and products will be at the show?
The show covers fine, luxury, silver, and contemporary designer jewellery, as well as loose precious stones, retail technology, and business solutions. Exhibitors range from diamantaires and gemstone specialists to jewellery wholesalers, equipment suppliers, and retail management software providers.
Is the conference programme included in free registration?
Yes. The conference programme and Innovation Theatre sessions are included as part of your free trade registration. The programme features more than fifty expert speakers covering topics including lab-grown versus natural diamonds, digital retail transformation, sustainability, and supply chain strategy.
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