Small businesses can double in size if they have a great website; however, it can be difficult for small businesses to create and establish such a website.
Every business has a budget, and startups and small businesses must obviously carefully watch theirs. This often means that marketing projects, such as an updated website, are classed as a low priority; however, if you run a small business, your website should be one of your top priorities.
Your website is the first thing most potential customers will see. If it is a great website, the customer will be more likely to make a purchase; if it is not great, they will quickly leave to check out a competitor’s website. You will want to make sure it’s filled with clear content, keywords that are chosen carefully and have a well placed H1 and H2’s. A Gloucester SEO company found at sites like digi-tel.co.uk/ will help you with what you need to know to push you in the right direction as the only way is up.
Here are four web design trends that will help you to create a strong online presence.
More animation and video content
Video content has become more and more popular with each passing year, with many businesses now trying to include more animation and video content on their website. This makes sense, as vision is the strongest human sense and therefore one of the best ways to get the attention of a potential customer.
Some websites are taking this a step further and installing fluid motion throughout each webpage. It may seem that this would slow the website down; however, due to advances in data compression, the websites will still load quickly.
The Internet of Things
The Internet of Things (IoT) is growing more popular. According to Postscapes, the IoT is expected to increase at a compounded annual growth rate of 23 per cent between 2019 and 2021, highlighting the importance of smart connected devices. Many small businesses will now embrace IoT development to increase their website traffic.
B2B and B2C
The next wave of e-commerce growth will occur in the B2B market; however, brands will ask B2C experts for guidance on how to use modern technology to improve the buying experience.
More custom websites
In the past, most businesses hired web designers to create their website; now, more companies are creating their own websites using templates, which can be a great way to cut costs.