Many organisations struggle with retention and membership growth.

Image Credit

To attract and retain members successfully, you must remember that membership marketing is a continuous process.

1. Understand Your Membership

– Who are your members?
– What problems do they face?
– How can your organisation solve these problems?

Once you answer these questions, you’ll understand how best to target membership recruitment activities. The companies or individuals that have already joined will provide valuable insight into what others may join.

Demographic information such as income, age, education, type of membership and geographic location will help you understand and identify potential and current members.

Image Credit

One way to collect this data is through management software. For membership management systems, consult with a company such as https://www.ofec.co.uk/web-and-software-development-services/membership-management-systems.aspx.

The only way to understand your members is to ask them about the problems they face. Delivering a brief survey annually can be extremely beneficial.

2. Recruit New Members

Tactics for the recruitment of new members include telemarketing, direct mail and member-get-a-member schemes.

Conduct membership marketing programs, such as:

– Analysis: What’s your retention rate and rate of new member growth? Identify the present situation of the organisation.
– Goal Establishment: Use assessment of association capabilities and market potential to establish end goals for a marketing program such as number of new members and financial results necessary.
– Strategy Development: Define the means of acquiring new members. Should this be by offering new exclusive opportunities or by price and quality?
– Task Development: Create a program that can be competently achieved and identify individual components.
– Task Assignment: Review major tasks and assign to staff.

3. Retain Your Members

Invest more resources on retention rather than recruitment, and increase affiliation of members.

You will discover the rate of declining affiliation due to a decreasing number of volunteers and retention rate. These are signs that an organisation is not maintaining a relationship with current members.

To retain members:

– Adapt: Your members’ needs are constantly changing. Re-educate yourself using the tactics above to understand your members and how your organisation solves them.
– Improve Member Service: Is interaction convenient and enjoyable? Are staff are well-trained and emails and calls returned promptly?

As a positive interaction with members builds, affiliation with the programs and goals of the organisation increases.

By Magazin5097

The author is an expert on occupational training and a prolific writer who writes extensively on Business, technology, and education. He can be contacted for professional advice in matters related with occupation and training on his blog Communal Business and Your Business Magazine.

8 thoughts on “Improve Your Membership Marketing with these 3 Tips”
  1. Hey just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Internet explorer. I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue fixed soon. Thanks

  2. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  3. Hi there very nice site!! Guy .. Beautiful .. Wonderful .. I’ll bookmark your web site and take the feeds additionally?KI am glad to search out so many useful info right here within the post, we’d like develop more strategies on this regard, thank you for sharing. . . . . .

  4. whoah this weblog is fantastic i really like studying your posts. Stay up the great paintings! You recognize, lots of people are looking round for this info, you could help them greatly.

  5. There are some interesting deadlines in this article but I don’t know if I see all of them heart to heart. There may be some validity however I will take maintain opinion till I look into it further. Good article , thanks and we wish more! Added to FeedBurner as well

Leave a Reply

Your email address will not be published. Required fields are marked *