It feels great to see that your monthly website visits are going up, but what if you aren’t seeing any extra engagement or sales?
This could be because you are not gaining new subscribers, so your audience isn’t as engaged as it could be. If you want to improve conversion rates on your website, here are some top tips to help you gain more subscribers from your website visitors.
Use varied content
If you publish a wide range of content you are more likely to reach a few different audiences, which can help you to find new customers and subscribers. Consider producing infographics, case studies, videos, industry news, tutorials, how to and compilations as well as blog posts to boost your audience – and then make sure to track the results to see which content does best!
Create great content
It isn’t enough just to produce content; your content also needs to be useful, relatable and interesting. Sit down and think about your user’s needs and wants, and then try to create content that meets those needs.
You should also insert relevant keywords into all of your content. According to WordStream keywords can be used to improve your SEO ranking, meaning that your content is viewed by a bigger audience.
Create a website design that is based around subscriptions
If you want to boost subscribers your whole website should be subtly designed to encourage users to subscribe. You can do this by including a subscribe button on every page on your website, and your content and about page should reference the benefits of subscribing.
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Choose a great call to action
It is very important to have a clear call to action on your website that users can follow. If you don’t have a clear call to action (or you have more than one) your users may get confused and do nothing, so make sure that your call to action is concise and obvious. If you want to boost subscribers, it is likely that your call to action is simply to subscribe, but you must sell this in a way that is enticing rather than pushy. You can do this by offering bonus features or special benefits to users who do subscribe.