Telemarketing is not a simple technique, either to close a sale or to get an appointment. The fact that the tool used, the telephone, is in common use and every day. Makes it appear at first that any good salesman can get an effective index of results and without moving from his seat! However, you will soon discover that it really is easier for a client to hang up the phone than to ignore you in person.
Tips for Professional and Effective Telemarketing
However, you will soon discover that it really is easier for a client to hang up the phone than to ignore you in person.
Telemarketing is a technique that requires professionalism. Maybe it’s not for you. Are you one of those who gets depressed with a couple of negatives? How about 40 in a row on the phone all morning? If you’re not ready for that … do not worry, calling is by no means the only way to get in touch with a prospective customer. Explore others.
2. Write a script
It does not take Cervantes for that. There is nothing more pitiful than chatting the phone without knowing what to say when the time comes. Giving vague ideas without going to the subject. The times of the interlocutor’s patience are shortened to the telephone.
Around him, there are infinite noises that distract him from your words. Make clear the discourse and the answers to the most common objections. That is a script that improves and matures with time and experience. And keep it in writing.
3. Do not be a parrot
Now do not turn your newly created script into a monotonous speech that you repeat over and over again. Learn to modulate the tone of voice, to use the silences, to emphasize the key concepts of your message.
4. Be constant
Do not use the phone as an emergency resource when you find yourself without a business. Make telemarketing one of the habits of your sales strategy and call and call and call. Reserve spaces of time in your daily or weekly organization for calls and do not skip them except maximum urgency. It will help you to have a minimum call target and divide the goal by time: it is easier to make 10 calls a day than to try to reach 230 monthly during the last week. It is what usually happens when there is no record.
5. Be consistent with constancy
If from a call comes the need to make a shipment or a query, write it down and you get to it when the call time runs out. If you are calling, you are calling, not sending quotes by mail.
6. Organize the information
Especially if it is a question of getting appointments for commercial visits. It is essential to make the most of the available time to do a previous work of filtering and organization of the database. So that, we try to group close contacts with each other and avoid the same appointments Day with two customers far from each other.
Never say that this is a personal call, maybe it will skip a filter but will discredit you beforehand to the customer as soon as it finds out that it is not true.
7. Alone or accompanied?
If you can make calls within a group with a positive attitude, who celebrates the successes of anyone and good wave competes friendly, great. But if you run the risk of being contaminated by negatives like “it’s because of the crisis”, “it’s because we’re very expensive”, “nobody buys anything”, etc. You better stay at home and take advantage of the flat rate. In any case, always avoid interruptions.
8. If you are calling
You are calling is it clear? And this also refers to electronic interruptions: if you are in front of the computer close your mail service and all chat and forums and social networks, etc.
Keep a record of the calls, point to negative times, appointments, and eventual sales. See if there are days of the week more effective, hours of more result. That valuable information will help you be more effective.
Get a hands-free, it will help you to record all the records of each call. And from time to time make a standing call, even walking. Hold your head high and breathe naturally. You will transmit energy.
Learn to stay calm. If you notice “overheated” for a moment and relax. Study some techniques of breathing and self-control.
9. Be intense
Every call is an opportunity but time is just one among many. For every bad answer, every call hung in the middle of a sentence, etc. Have the memory of some success on the phone, that important date you got or that closure that saved you last month and keep calling. And above all, the most important thing: every successful call, every appointment set, every confirmed order, is the gasoline that fuels your engine, when you get one it’s just when you should go for the next one. It is forbidden to go to a closure! Not even to have a coffee or smoke a cigarette! Keep calling! It’s the moment!
And above all, the most important thing: every successful call, every appointment set, every confirmed order, is the gasoline that fuels your engine. When you get one it’s just when you should go for the next one. It is forbidden to go to a closure! Not even to have a coffee or smoke a cigarette! Keep calling! It’s the moment!
And finally, a classic: smile, always smile.